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Wireless One takes to air at warp speed

Touted as “warp speed on the Internet,” Wireless One officials are hoping Warp One, their newest product, sells at warp speed.

Introduced to the Jackson area in April, one of only four markets for the initial product launch, the idea of an innovative and expedient two-way Internet service that requires no connection to another service provider was conceived by Henry Burkhalter, president of Wireless One, said Walt Eilers, vice president of public relations. In development for a year, a team of consultants had Warp One technical equipment tested in summer heat, autumn winds and rain, and the bitter cold of winter.

“High winds knocked an antenna down on the roof at Hederman Brothers, but we had it back up within an hour,” Eilers said.

“To make Warp One work, we acquired two additional spectrums – one above and one below normal spectrum use that we use as upstream and downstream links,” Eilers said. “Wireless One bought a licensed spectrum that eliminates interference. If there`s interference, the FCC will take care of it.”

Here`s how it works: a host transmitter provides the wireless high-speed signal to a small send-and-receive antenna at the location. The signal is received and passed via coaxial cable to the computer system. Downstream information is transmitted through a compressed, encoded, wireless frequency spectrum, Eilers said.

“The way we`ve engineered the system, it doesn`t have hoops the other Internet systems have to go through like POTS (plain old telephone system),” Eilers said. “We`re like NASA. We don`t have one back-up system to the Internet. We have three back-up systems.”

Warp One access area covers a 35-mile radius from the broadcast tower at Channel 40, located at Mississippi 18 and Maddox Road in Jackson. Three pieces of equipment are needed – access modem, standard cable and a send-and-receive antenna. Installation only takes a few days, he said.

With a sales staff of five covering nine states, about 25 businesses have hooked up to Warp One so far. Small- and medium-sized businesses have been primarily targeted, but SOHOs (small office, home offices) and large businesses can also benefit from Warp One. It is not yet available for residential/entertainment use, Eilers said.

“We send invitations to businesses and chambers (of commerce) and their customers by e-mail, fax or mail, inviting them to work and watch with us,” he said. “Then we pinpoint a particular segment for mailings. Some of the industries we have targeted include consultants, investors, engineers, attorneys, doctors and hospitals.”

Warp One users have access to an entire range of sites in the time it traditionally takes to load a single site via 28.8 modem service. With Warp One, a traditional set of encyclopedias can be transmitted in less than a minute, according to company literature.

The lowest level speed provided via wireless service is 256 KBPS, which is approximate to 10 MBPS. For example, 10 MBPS is about 350 times faster than a traditional 28.8 KBPS dial modem.

About Lynne W. Jeter

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