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In wake of mega-mergers, is simply being local enough?

Banking Today

Thanks to the Deposit Guaranty/First American merger, more than a few Mississippi-based banks have been touting their local pedigrees lately, both in formal advertising and in informal presentation pitches to clients and prospects. Understanding that merger-related transitions can be painful, some locally-owned banks are reminding Mississippi consumers and businesses of their own hometown heritage and community tenure — just in case these consumers and businesses have forgotten.

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