Gale Wolf calls them “January” people. That`s shop talk in the fitness industry for folks with New Year`s resolutions to lose weight and get in shape.
Wolf, aerobic director for both Fitness Lady locations in metro Jackson, said the women-only club is promoting a zero enrollment fee to lure “January” people in the door.
Fitness Lady is not alone. Fitness centers surveyed in Jackson have promotions planned for the new year to tempt newcomers and returnees. At the Courthouse Racquet Clubs, bringing a toy for a tot and inking a one-year membership will get the joining fee waived.