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Aaron Rollins puts an idea to work with support of Jackson Enterprise Center

Entrepreneur taps into metro minority business market

When Aaron Rollins started combing the black business community to advertise in his new directory, he was braced for the obstacles he would have to overcome.

Several prominent black business leaders hinted that a black directory might not be a good idea. Others said black businesses don’t advertise. One told him he`d be lucky if he sold 40 ads. But Rollins persevered and his hard work paid off.

About 40,000 copies of The Metro Jackson Black Pages, a 200-page publication with more than 1,000 advertisers, has people in white and black business communities asking for more.

About Lynne W. Jeter

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