Imagine watching a movie on TV and you suddenly spot something you like. Perhaps it’s clothing or jewelry worn by the actors. With a special device, you can pause the movie, click on the object, click again to zoom in and find out how to buy it. Pause. Click. Click. It’s yours.
“If that becomes reality, imagine the changes in the movie-making business,” said Blair Jernigan, president and CEO of Millennium Marketing Technologies (MMT) in Jackson.
Within two days of leaving a 10-year career with Entergy in early January, Jernigan’s phone was ringing with more business calls than he anticipated.