On average, businesses can see more customers and prospects in an hour at a trade show than they will see in a week in the field, said Terese Collins, owner of Collins and Associates, a display and exhibit systems business in Biloxi.
Collins said that because trade shows are one of the most powerful tools that can be used to reach clients and customers, it is important to put your best foot forward.
“When tied to your total marketing program, trade shows can be an effective and economical method of selling your business,” Collins said. “Once you reach the show, there are three parts of a trade show that determine your success: personnel staffing the booth, the booth itself, and the product or service you offer.”
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