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Planning and follow up as important as trade show itself

Great experiences participating in a trade show don`t just happen, but require advance planning, a smooth presentation and the all-important follow up after the show.

“The key to success is advance planning,” said Beau Whittington, president of Convention Display Service in Jackson. “If you are going to mail something out to invite people to your booth, that is an excellent way to create traffic to the booth. If you have a new product you want to feature, you need to figure out a way to display that.”

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