MERIDIAN — The wholesale florist business here has very few knowledgeable observers. When you tear off the cover, you find it has its perils. Flowers, a perishable commodity at best, are imported from such distant points as Ecuador, Hawaii, Holland and points in between.
Then there`s the delivery problem to the retailers who are sometimes up to 90 minutes away. And the seasonal aspects, not to mention the funeral business, play a major role in success. Further cause for heartburn is that this year, Valentine`s — always the biggest day — falls on Sunday.