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Company in program beta test stage

Way2Smart will serve professional support staff

JACKSON — When Jane Sanders and Elizabeth Robinson, co-founders and co-owners of

LegalPeople, began their business just a couple of years ago, Internet technology was in its height of


Today, the two are working in a cooperative effort to open Way2Smart Inc., an e-learning community

providing online self-paced interactive training targeting a professional support staff for various

professions to the public.

Both LegalPeople and now Way2Smart Inc. grew out of Legal Resources, a legal staffing company.

Sanders, an attorney, realized that the demand for legal secretaries was great so she opened Legal

Resources for business in 1994.

As technology changed in corporate legal offices though and the supply of legal secretaries began to

dwindle, Sanders realized training was a necessity. So she began to provide training for secretaries

through her office. Finally, she put the course content on a CD-ROM and one thing led to another, with

LegalPeople resulting from the development of the CD-ROM coursework.

“There is some common need for professional appearance, etc., across the board,” Sanders said.

“There is a certain way to file in a legal office. Its really got to be practical but effective training.”

It took eight weeks to develop the training material with the help of both an attorney and a legal


“I called it wetting the sponge so they would be better ready to hit the group running on this job,”

Sanders said.

Overnight, Robinson and Sanders were in the courseware development business.

“Thinking we would be developing all these courses on CD-ROM, the Internet picked up so fast we

realized everything would be delivered online,” Sanders said. “We developed the rest of our

courseware for Web-based development all under the entity of LegalPeople.”

The courseware soon caught the interest of venture capitalists, and Sanders and Robinson realized that

the new Way2Smart Inc., of which sales efforts have only just begun, would play to other vertical

markets as well through the Web site.

Learning management system will allow delivery of courseware, etc.

“The last little step to this dance is to put in place the learning management system, which allows you to

deliver the courseware, track who takes it, administer testing, provide reports to offices that use them and

get reports from employees,” Sanders said.

Sanders said the atmosphere in the office has been “pretty intense.”

“Now we’re excited because we actually get to deliver the product,” she said.

Billy Browne, public relations media consultant with W.A. Browne + Partners, said the problem with

most dot-coms is that there is no content, but with Way2Smart Inc., there is significant content.

“Our target markets are so diverse,” he said. “Not only is the LegalPeople product directed at small

law firms that don’t have the time to train a new hire, but we also offer benefits to the staffing industry..

We can help them develop a market segment that hasn’t previously existed for them.”

Browne called the potential of Way2Smart “limitless.”

Contact MBJ staff writer Elizabeth Kirkland at ekirkland@msbusiness.com or (601) 364-1042.

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