JACKSON — Traffic — the flow of customers and clients — is vital for a business to prosper. It’s just as important for a trade show.
Robbie L. Bell, who is producing Mississippi Business EXPO 2002, knows that exhibitors expect to see big crowds at the state’s premier business-to-business event, and she’s added new features that should enhance the “EXPO experience” for attendees and exhibitors alike.
“We’re excited about the new opportunities EXPO 2002 will offer the Mississippi business community,” said Bell, director of special projects for the Mississippi Business Journal.
In its 19th year, EXPO 2002 will be held Jan. 23 from 9 a.m. to 7 p.m. and Jan. 24 from 10 a.m. to 3 p.m. Open to the public, admission is $5. No one under 18 will be admitted into the trade show, and no strollers or students are allowed. Business identification is required for entry.
A few of the new events for this year’s EXPO include:
– Blue Cross/Blue Shield of Mississippi presents the Corporate Wellness Center, an exhibit area dedicated to health care professionals and suppliers. The west aisle of the Trademart will feature exhibitors from the health care industry offering information on a variety of products and services.
In addition, EXPO attendees will have opportunities to be weighed, have blood pressure and body density checked and have a visual acuity exam.
“Companies looking for drug screening services, health benefits consultants and a myriad of other health and wellness services might find the solutions they’re looking for in the Corporate Wellness Center,” Bell said.
– The Mississippi Band of Choctaw Indians presents the Industrial Center, an area dedicated to industrial, manufacturing and construction companies. The east aisle of the Trademart will feature information for purchasing agents and companies on a variety of products and services in these fields.
Other EXPO extras offered this year include:
– Grand Casinos’ Seminar Presentation Tent in the northwest corner of the exhibit area. Seminars will run each hour. A complete list of seminars will be printed in the January 21st issue of the MBJ.
The DelKen Group will present five seminars, which will cover a wide range of business issues. Other presenters include Grand Casino Hotels, Rocket Science, the U.S. Secret Service and the U.S. Postal Service.
– The RoadRunner Business Class Cybercafe will be open in a tent in the northeast corner of the exhibit area. EXPO attendees will be able to check e-mail and take part in hands-on demonstrations with a number of Internet applications.
– The MetroJackson Chamber of Commerce and CopyTek-tronics present the always popular Business After Hours Jan. 23 from 4 p.m. to 7 p.m. Featuring music from The Bluz Boys, a cash bar, door prizes and a $500 drawing and a food sampling with tasty treats from more than 20 metro-area restaurants.
Awards presentations anticipated events
EXPO 2002 gets started Jan. 23 with the Salute to Business & Industry Kick-off Breakfast at 7:30 a.m. The breakfast is sponsored by Trustmark National Bank, WLBT-TV3 and CopyTek-tronics. Keynote speaker for this event is Bob Rohrlack, who began his job as executive director of the Mississippi Development Authority in December. Awards for this year’s Salute winners will also be presented.
“Breakfast attendees will have an opportunity to network with top business leaders from around the state and get EXPO started in an enjoyable way,” Bell said.
At 11:30 a.m. Jan. 23, the SunCom Top 40 Under 40 Awards Luncheon will be held. Forty of the state’s up-and-coming business and community leaders will be honored for their contributions to Mississippi business and industry.
One of Mississippi’s favorite sons, Paul Ott, host of the popular “Listen to the Eagle” program, will provide entertainment at the Top 40 luncheon.
– On Jan. 24 at 11:30 a.m., businesswomen will gather for an annual luncheon recognizing the Businesswoman of the Year, selected from the 2001 class of 50 Leading Business Women.
This event, sponsored by Baptist Health Systems, Cingular Wireless and the Mississippi Economic Council, will offer attendees an elegant luncheon, networking opportunities and keynote speaker Laurie Hickson-Smith, the designer for “Trading Spaces” on The Learning Channel.
– Live remotes and coverage from WLBT, Arrow 94 and Supertalk 97.3-FM.
Additional information about Mississippi Business EXPO 2002 is available by calling Robbie L. Bell at (601) 364-1015 or e-mailing firstname.lastname@example.org.
Special projects assistant Ginny Davis is also available for exhibitor information at (601) 364-1015 or email@example.com.
For EXPO or luncheon ticket information call Zandra Nowell at (601) 364-1023.