Jesus on a skateboard. Tennis ball-hurling cannons. Different, yes, but for advertising firms across the state, these and other ideas brought home ADDY Awards and the chance to advance to the district level of competition.
Jim Garrison, COO of the Ramey Agency in Jackson, was honored that his firm received 16 gold ADDY Awards and 18 silver, as well as one Best of Show award for a piece they created for the Mississippi Museum of Art that featured one “Pablo Picacroach.”
“For the third straight year the Ramey Agency has had a strong showing at the ADDYs,” Garrison said. “It’s always nice to know that people within the industry recognize the quality of our work. It’s also fulfilling for our employees as well as our clients and it proves that companies do not have to search for exceptional advertising in other markets. I’d say overall the advertising work created here in Mississippi is second to none.”
Kay Morehead, chairperson of the ADDY Awards Show and production manager for Squires & Company, said about 200 people attended the Jackson Advertising Federation’s 2002 ADDY Awards Show, which was held Feb. 16 at the Mississippi Realtors Center. Eighty-eight silver ADDY Awards, which took the place of the citations of excellence, along with 57 gold ADDY Awards were handed out. Copywriter of the Year went to Marc Leffler of Maris, West & Baker; Art Director of the Year went to Kelsey Rickenbaker-Bigelow; and Maris, West & Baker took Best of Show in Print and Best of Show Overall. The theme of this year’s ADDY Awards program was “ADDY BOY.”
“Sometimes the projects limit you in certain aspects but the ADDY Awards are strictly based on creativity so even small budget pieces can be very nice pieces with good creativity,” Morehead said. “These awards recognize not just the overall piece based on a budget but the creativity and the thought behind the piece. The judges do realize that sometimes budgets may keep you from being able to do certain processes but at the same time they recognize good creativity.”
In addition to recognizing the creativity of advertising firms that entered the ADDY contest, judges also recognized the creativity of the creators of the ADDY BOY poster, a promotional piece for the ADDY Awards by Squires & Company. Squires & Company received an ADDY gold for the piece.
“Our creative director in Dallas had seen a film about a dog show and thought it was appropriate how the ADDY Awards and the Best of Show for dog shows have some similar characteristics,” Morehead said.
This year, the Jackson Advertising Federation and the judges of the 2002 ADDY Awards had a wider variety of entrants. Many individuals, smaller companies and vendors entered for a chance to win a coveted ADDY. Students from the University of Southern Mississippi also entered the contest.
Golden Triangle ADDYs
attract good showing
Kathy Shaw, president of the Golden Triangle Advertising Federation (GTAF) and a partner in Quest Marketing in West Point, said the GTAF encourages creativity in its members designing advertisements for clients. The theme for the GTAF’s Feb. 7 ADDY Awards program was Generations.
One hundred twenty-three people entered for a chance to win an ADDY in the GTAF’s awards program, including students from Mississippi State University, who took eight gold and six silver ADDYs. A Student Judges’ Award was given to Tracy McGarrh for her insect postcards, and Janna Scott was the recipient of the Student Best of Show for her Fresh Fur Pet Salon campaign. Twenty-seven professional entries received golden ADDYs and 39 got silver. The Judges’ Award went to Webz Media for its 2001 Double Decker Arts Festival Campaign for Oxford Tourism. Best of Show in Electronic Media went to Mudpie Media for the Bella Bridesmaid Web site and Lagniappe Design took Best of Show in Print for its piece on the Columbus Arts Council 2001-2002 Season.
ADDY Awards ‘a great
advertising education program’
Cindy Clancy, president of the Mississippi Delta Advertising Federation (MDAF) and station manager for KZYQ and KRKD radio stations in Greenville, had a great time at the Feb. 23 ADDY program, which was held in Greenville at the Captain’s Quarters Lighthouse Point Casino. This year’s program was a black tie affair, a first for the MDAF.
“The American Advertising Awards is a great advertising education program and the ADDY Awards banquet is not typically considered in terms of its educational value,” Clancy said. “Instead it’s approached as a fundraiser for the local advertising federation and a social event. It’s both for us. It’s an ideal opportunity to educate the public and the profession about the standard and values of advertising. When you’re in this business and your creative mind goes to work and you sell the client the idea and you’re awarded an ADDY for it, it’s just a great high.”
The MDAF had 189 entries this year for the 2002 ADDY Awards. Sixty-one gold ADDYs were awarded, along with 57 silver. Best of Show in Broadcasting and Best of Show in Print went to Coopwood and Associates, and Graphic Designer of the Year went to Allen Hammonds of Hammonds and Associates. Michael Kelly won Photographer of the Year and Joey Cummings with Delta Radio Inc. took Copywriter of the Year.
Entrants in Gulf Coast’s
ADDY Awards down from last year
The Mississippi Gulf Coast Advertising Federation (MGCAF) held its ADDY Awards program Feb. 23 on the Gulf Coast. This year the theme was
“Coast to Coast Star Spangled ADDY,” to reflect that every entrant is a star of the show.
MGCAF had a total of 257 entries this year, as opposed to 385 last year. But Cheryl Johnson, chairperson of this year’s MGCAF ADDY Awards program and MGCAF board member, felt that although the number of entries was down this year, the quality of the entries was better.
Twenty-eight gold ADDY Awards and 88 silver awards were given out this year at the MGCAF ADDY Awards program. Daryl Evans won Best of Show in Print, while Best of Show in Broadcast went to GodwinGroup’s GodwinGuice division for their piece for Biloxi Regional Medical Center, titled “Fishing.” Grand Casino Inc. won the Judges’ Award for Illustration for Broulo’s Artwork. The illustration was by Charles Punzo. A People’s Choice Award went to Mississippi Power Company for their corporate brochure and John McFarland of the Sun Herald was the recipient of this year’s Silver Medal for lifetime achievement to the advertising community.
“We had a great time,” Johnson said, even though the event was “not the fundraiser we thought it would be.”
South Mississippi’s ADDY
Awards program still to come
Matt Martin, ADDY chairman for the Advertising Federation of South Mississippi (AFSM), which is based in Hattiesburg, expects to have a good time at the upcoming ADDY Awards program, which will be held March 21 at the Jackie Dole Sherrill Community Center. “March Adness” is the theme for the program.
Martin said AFSM chose to hold this year’s awards program a bit later in order to get more entries.
“We expect some more television entries this year simply because of a couple of new production companies coming into town,” Martin said. “I think last year was pretty heavy for the Web for us because a couple of people in town were doing a lot of that, which is why I think there will be more television this year.”
Martin said the ADDY Awards program is one of the more entertaining and creative events held by the AFSM.
“Getting all these people together-it’s quite a collection,” he said.
Next up for the winners of ADDY Awards is the district competition, which will take place in Atlanta April 11-14.
Contact MBJ staff
writer Elizabeth Kirkland at firstname.lastname@example.org.