TUPELO — Advertising and public relations executive Bobby King knows that successful marketing and business initiatives begin with solid planning. His long-standing firm, Bobby King Associates, serves a client roster spanning the state of Mississippi including several convention and visitor bureaus, independent industry associations and cooperative advertising partnerships.
In a recent announcement of two new shareholders, King has shown that he is just a meticulous in charting his own firm’s course for the future. Renee Reid and Vivian Rejebian have become shareholders in the company, bringing nearly 40 years of experience in advertising and public relations as employees of Bobby King Associates. Additionally, Stephanie Moody-Coomer has been named director of account services.
“I am so pleased to announce these senior staff changes,” King said. “These women have been working hard within our organization for a number of years. This will be a great opportunity for them to experience the rewards that come from operating a successful business.”
The changes also give King a chance to focus on more strategic creative and business development opportunities for the firm.
“The addition of new partners allows us to address the needs of our clients better because we can maximize all of our talents in ways that enable us to be more creative and efficient,” said Reid.
Reid, who has served as the firm’s media director since 1994, has assumed management of the firm’s daily operations as well as its monthly financial reporting. Rejebian, who has served as the company’s art director since 1987, now serves as creative director. She oversees the firm’s creative team, including its permanent staff and freelance artist roster, as well as assisting in account services.
Moody-Coomer previously served as senior account executive for Bobby King Associates. In Coomer’s expanded role as director of account services, she has oversight responsibilities for retainer accounts and coordinates project origination and delegation. She has been with the firm for a decade.
While advertising and public relations have always been intense disciplines, competition continues to heighten given demographic, technological and broader economic changes. Clients expect creativity and accountability, and agencies that stand the test of time are those that are diligent in planning for the future.
“This is an exciting time for our company,” King said. “These changes will allow our company to be more productive, efficient and creative. We enjoy working with our clients and we look forward to expanding and enhancing the services our company provides.”
While the firm works with a variety of clients, Bobby King Associates has built a strong niché in the area of tourism. As tourism trends continue to evolve and as marketers refine strategies to meet the needs of clients, Reid said that the firm is enthusiastic about bringing the firm to the “next level.” Reid said that she believes that the firm will continue to build from and expand its base of expertise.
“I am very proud to be a part of this firm given its leadership and reputation,” Reid said. “I am excited about the opportunities moving forward given the talents that we bring as a team.”
Contact MBJ contributing writer Karen Kahler Holliday at email@example.com.