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Infoware celebrates 10 years in computer applications biz

Madison — Infoware Inc. is 10 years old now and moving along with the fast pace of technology to focus on offering quality products and services to customers.

Founded in 1994, it is not in development of technology but offers cost-effective computer application solutions, researching the best applications to bring to businesses. The president is Ray Lenow, a former IBM marketing professional with 28 years of experience prior to his retirement from that company.

“Our company does a lot of things and we have a good, established customer base,” said Hal Pleasants, vice president of marketing. “We sell computer service applications and software that resides on a server and local area network or wide area network. We are looking for applications that will benefit our customers with a real cost savings.”

The services Infoware provides are mostly in voice applications. Since 1998 they have marketed the DVI digital voice products primarily in the healthcare industry, urging clients to say goodbye to the old way of doing dictation on tape machines using different sizes of tape cassettes. The technology company offers three products for dictation: multimedia edition for PC-based dictations, telephony edition for using plain old telephone systems or cellular phones and hand held edition for devices such as the Olympus DSS-3 and DS-4000. These types can also be interchanged to fit customer needs. In addition to healthcare, law enforcement and courts can also use these systems.

The customer base for Infoware products includes hospitals, medical clinics, medical transcription services, county courthouses, city halls, police and fire departments and county utility providers. State and local governments are primarily customers for IBM billing and accounting applications with the AS400 Platform being the most popular, Pleasants said.

“The court reporter and recording products have turned out to be beneficial for Mississippi and Tennessee,” he said, “and by the employment security departments to use for the interview process of people desiring unemployment benefits.”

Pleasants said Infoware is now moving into Tennessee and is in the process of going beyond, hoping to grow and expand. Heretofore, the market area has been the entire states of Mississippi and Louisiana. An office in New Orleans focuses on dictation and transcription technology, which healthcare can use to great benefit, he said.

“Training has always been a big part of what we do and we’re well prepared to provide training,” Pleasants said. “We do ongoing training on site and our marketing people routinely call on customers. They have once a month face-to-face meetings with our dictation customers in hospitals.”

Internet Protocol (IP) is a new technology for business phones systems that Infoware is excited to offer, he added. IP lets phone calls be routed to and from phones in the same way e-mail travels from computer to computer.

“Technology allows two separate systems — voice communication and office data — to combine,” Pleasants said. “It saves lots of money and increases productivity. Businesses don’t have to have an employee to maintain it.”

He said government entities are a large portion of Infoware’s customers and this new system fits well with their products because most government offices have employees in different buildings and need multiple phones and people to answer them.

“This product can connect multiple offices and can make the best use of skills, hardware and software with no duplications,” he added. “We’re finding that businesses are real interested in this, too.”

Pleasants said mental health offices in Yazoo City and Vicksburg have bought this product and that it’s a good fit for them. Infoware sells, installs and maintains the systems.
A phone system, 3-Com MBX, that plugs into a computer jack and works off the same wiring as a PC is another new product in the constantly changing world of technology. “It can be moved around the office as needed without a wiring change,” Pleasants said. “For example, an auditor moving from one branch office to another could easily use this phone system.”
He says there’s lots of interest in this product by tech-savvy employees and that it’s definitely today’s buzz. “Technology moves fast but it makes everything better,” he added. “There was a lot of mystery around what would happen with computers when the year changed to 2000, and there was a lot of updating. Little has been invested in phone systems but businesses are ready to embrace this technology and are waiting for it.”

The beauty of the new technology, Pleasants adds, is that all the different applications can now reside on one office infrastructure.

“We have a full pack of leasing options for hardware, software and services for needed applications that customers have,” he said.

Infoware also offers document imaging, courthouse system networking, chancery clerks’ permanent records vault and city government solutions.

Contact MBJ contributing Lynn Lofton at mbj@msbusiness.com.

About Lynn Lofton

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