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Moore using background in television at T-KAM

Jackson — As a videographer and news director in the television industry, Gene Moore spent more than two decades making sure he got true and accurate pictures of events that shaped decisions and lives. Now, he is using that background and knowledge to grow his business, T-KAM Video Production Company Inc., a videography company that offers its services primarily to the legal community. And a recently earned professional certification is expected to play a key role in that growth.

“Really, what I’m doing at T-KAM is very similar to my career in television,” said Moore, founder, owner and president of T-KAM. “It’s all about documentation, except now it is for attorneys, bankers and building contractors instead of for the viewing public.”

A native of Bolton, Moore earned a degree in mass communications from Jackson State University in the late 1970s. On the strength of his academic performance, he was chosen as one of only three students for an internship. When that internship at WQAD-TV in Rock Island, Ill., ended, the station asked Moore to stay on full time.

That was the start of a steady climb up the television ladder for Moore. He served as news videographer at WQAD for a year before returning home as videographer at WJTV in Jackson. In 1982, he was hired by WRAL, the leading station in the Raleigh, N.C., market before journeying to WMC-TV, Memphis’ top station at the time. He would stay there for 13 years, eventually being promoted to manager of videography.
WMC was subsequently bought by a company that also acquired WJTV at the same time. Moore was pleasantly surprised when he was called in and asked if he wanted to be the assistant news director at WJTV.

“I had always aspired to be a news director,” Moore said. “It was a fast and furious rise, and an awesome responsibility. I really believe that my managerial experience at WMC and my work as news director at WJTV — managing people and a budget, seeing business from all angles — has helped me as an entrepreneur at T-KAM.”

In 2003 after nine years with WJTV, where he eventually was named news director, Moore, who said he always wanted to be a business owner like his father, decided to step out on his own. He was looking for a niché, initially looking at shooting advertisements, corporate profiles and training videos. But a talk one day with an attorney got him interested in a fast-rising tool of the legal community — video depositions. Video depositions were becoming more and more popular with law firms, offering not only a written but a visual record, as well. Doing some research, Moore found that the Jackson area had an unmet need for the service, and T-KAM was launched in August 2003.

Today, 90% of T-KAM’s work is for the legal community. While video depositions were not new, they are relatively new to Mississippi law firms. Thus, Moore has spent, and continues to spend, much of his time educating organizations and agencies about the merits of T-KAM’s services. It’s a role that is both challenging and rewarding.

Moore has obviously been successful as a teacher/salesman. Since its founding, T-KAM has branched out beyond video depositions and work exclusively for law firms. Moore has recruited a growing number of construction clients interested in pre-construction services. In this role, T-KAM documents a site before building begins, thus offering documentation in case an entity brings a lawsuit claiming the construction interrupted or damaged its business or livelihood.

Another service offered to banks also involves construction. On multi-phase projects, financial institutions release funds as each phase is completed. Rather than sending out a member of the bank’s staff to ensure the preceding phase is complete, lenders can hire T-KAM to give a full, documented picture of the site work.

In providing all these services, it is absolutely critical that T-KAM’s work is not only accurate but also admissible in court. To this end, T-KAM got a huge shot in the arm when Moore was recently made a fellow member of the American Guild of Court Videographers (AGCV). T-KAM earned AGCV acceptance after an extensive certification process that ensures members can serve the legal community in all aspects of legal videography.

With that designation, Moore is now capable of meeting the needs of attorneys, institutions, government agencies or contractors anywhere in the nation through a network of qualified AGCV forensic videographers. He will also be kept abreast of the latest in legal procedures using visual evidence in the courtroom via AGCV newsletters and will be trained in meeting all the requirements of the Federal Rules of Procedure and the Federal Rules of Evidence.

With the certification, T-KAM can now be located through AGCV’s Web site, and that’s important to Moore who has aspirations for T-KAM to be a player not only in Mississippi, but also Louisiana, Alabama, Tennessee and perhaps even Texas.

“I want to be a trail blazer, a pioneer in videography,” Moore said. “I’m optimistic that T-KAM will grow and become the premier videography company in the area.”

Contact MBJ staff writer Wally Northway at northway@msbusiness.com.

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