BRUCE — Hometown high-tech is a critical tool in today’s hyperspeed economy. Taking wireless Internet service on the go is one of those valuable tools that helps businesses compete no matter where they are. Waller Internet is now offering that access to its customers in Bruce, Grenada and Clarksdale.
“It is no longer necessary to pay for Internet access in more than one location,” said Chris Gulledge, external relations, Waller Inc., the parent company of Waller Internet. “With Waller Wireless high-speed Internet, you can go online anywhere within our coverage area, and use the Internet on your terms. Waller Wireless is providing a service that is flexible, and can be customized to fit the user. You no longer need phone lines or cable to connect to your Internet. Your Internet connects to you.
“Internet service as we know it has changed. Users are no longer tied down by wires or cables. Finally, you are free to roam and never lose your connection to the Internet. If you need access at home, at work, or anywhere within our coverage area, simply pick up your equipment and take it with you.”
The service has been particularly popular in rural areas where people don’t have wired high-speed Internet available to them, and need and want it. But it is also popular in areas where wired high-speed Internet is available.
“We like the simplicity of it and the ease of operation,” said Larry Parker, Parker Memorial Home, Bruce, who previously had wired DSL service. “It is very reliable and you don’t have to fool with a cable like with direct dial up. We like the mobility of the service.”
Charlie Fowler, a radio personality from Clarksdale, said that his station uses the services for an Internet broadcast of “Live from the Delta” at www.livefromthedelta.com. Fowler said the service allows his station to reach out to an audience beyond Mississippi to tout the blues music tradition of the Delta.
The wireless Internet service provides customers within five miles of a cell phone tower with a Waller Wireless antenna. When a potential customer calls, a technician is sent out to make sure coverage is available in the area. Then a wireless router with a mobile card is installed. If the user is at home, the card is left plugged in. If the user wants to use the service elsewhere, the card is popped out of the back of the router to be used in a laptop computer.
The monthly access fee is $59.95 per month. The wireless router costs approximately $295 and no contract is required unless customers opt to pay for the router over a 12-month period.
“If you are happy with us, keep us,” Gulledge said. “If you are not, don’t. We have had only one person turn back in a router, and that was just related to the business being too far away. We usually cover up to a five-mile circle around a tower, and he was at 5.5 miles.”
Gulledge said the service is most popular with small business owners who need Internet access at the house and at work. People like being able to use the service at home, at work, in the car and elsewhere. Reliable always-on Internet is a big advantage.
“Unless the tower hits the ground, we are going to be on,” Gulledge said. “That ‘always on’ is what a lot of people consider one of the main benefits, and the convenience of being able to use it wherever you want. It is the latest thing in technology. It seems everyone wants that.”
Waller Wireless has been promoting its service with newspaper advertising in Bruce, Grenada and Clarksdale and billboards in Clarksdale and Bruce. In the next month or so the company plans to also offer service in Calhoun City.
Plans are also being made to expand into Aberdeen, West Point and Amory in the near future.
Contact MBJ contributing writer Becky Gillette at email@example.com.