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New name, renovated location but commitment the same

This summer, the former North Mississippi Hematology and Oncology Associates medical group announced its new name and a new logo as it opened its newly renovated location on Tupelo’s South Gloster Street. But despite all of the changes, physicians in the practice note that one thing remains the same — their commitment to patients undergoing cancer treatment.

The group, now called Hematology and Oncology Associates at BridgePoint, occupies 51,000 square feet in the 72,000 square-foot facility that boasts of many additional patient-friendly amenities. The facility, which underwent an estimated $10 million in renovations, sits on a nine-acre campus and is capable of serving up to 300 patients a day.

The group, which had its beginnings in 1979, now consists of six physicians, two nurse practitioners and 50-plus employees, so ample space was a prime consideration.

Physicians Charles Montgomery, Julian Hill, Andrew Kellum, Christopher Croot, Brian Walker and David Morris state that the facility was designed around patients’ needs, with an emphasis on convenience and comfort during their visits. There are five waiting areas and 17 private patient rooms and 42 chemotherapy bays. There’s an in-house pharmacy and an expanded research facility within the space. Because the facility is more than three times larger than the former office—with the waiting area being more than four times larger — patients may be more comfortable in their surroundings, according to physicians.

Added parking is another convenience, while another plus is the location’s proximity to North Mississippi Medical Center’s main campus and related services.

From a design standpoint, the facility features a glass-front façade on the lobby, while an open-air courtyard provides natural light for the chemotherapy bays. There’s also a 10-foot deep saltwater aquarium that is featured in the office’s largest waiting area.

“We wanted to make the new location a more relaxed and comfortable atmosphere so that patients can concentrate on their healing process,” says Hill. “BridgePoint is not only a place where patients will come for treatment, but a place where patients will come for comfort and reassurance from a physician group and medical staff of caring professionals.”

With these ideas in mind, the name BridgePoint was selected because the physicians believed that the word “bridge” is symbolic of a patient’s journey through the treatment process by taking patients to a different place or “point” in their lives.

Geographically, Hematology and Oncology Associates at BridgePoint draws adult cancer patients from northern Mississippi, northwestern Alabama and southwestern Tennessee.

Practicing for almost 30 years, the physician group treats cancer diagnoses and blood disorders using chemotherapy, immunotherapy treatments, biological response modifiers and various support therapies.

In addition to its Tupelo practice, Hematology and Oncology Associates at BridgePoint has satellite offices in Columbus and Corinth.

Croot notes that given this experience and commitment to the region, “We’re proud to support the area’s growth and economic development while we continue to provide our patients with superior care.”

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