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Cellular South pushing mobile Internet with Discover Centers

Earlier this month, representatives from Cellular South were in Hattiesburg at the Great Pine Belt Exposition to tout its newest service, the Discover Center. The goal of the Discover Center is to educate users on the myriad of online applications available that can be downloaded onto their mobile communication devices.

To back up its words, Cellular South offered attendees a Power Point presentation. And, the representatives made the presentation without a computer. They simply used a wireless communication device and a small interface. According to the Jackson-based telecommunications firm, the presentation was a resounding success.

Cellular South prides itself on being a pioneer, and it feels it is yet again ahead of competitors in the realm of data — or the mobile Internet. It is putting its money where its mouth is, adding personnel and augmenting both its retail store offerings and website to push the Discover Center.

Dialing the Web

Online applications for mobile communication devices continue to grow at an incredible rate. Cellular South estimates that for the Blackberry alone, there are more than 400,000 downloadable applications.

Therein lies a problem, says Dave Miller, Cellular South’s public relations manager. Too many users are either unaware of all of these applications, or do not know how to go about getting the applications on their phone.

After exhaustive research and a year’s worth of planning, Cellular South launched the Discover Center July 10 to help its customers maximize the use of their wireless communication devices.

The goal of the center is three-fold: inspire customers to go beyond talk and text so they can see how to use the mobile web in their daily lives; inform them how to get the mobile web on practically any mobile phone, smartphone or PDA; and, teach them how to access the information they need daily, such as weather, directions, sports, recipes, etc.

The Discover Center is available online at www.cellularsouth.com/DiscoverCenter. The website offers training tools, tips and tricks to help customers learn the full capabilities of their wireless devices.

The Discover Center is also available in the brick-and-mortar world. Cellular South has added a Discover Center in all of its 75 retail locations, and has manned the centers with specialists focused exclusively on educating the public on mobile Internet capabilities.

Managing home and office

Michael Brewer is one of Cellular South’s Discover Center specialists. Located at the Cellularsouth.com store in Renaissance at Colony Park in Ridgeland, Brewer said one of the more popular online applications is the social networking service FaceBook. He said he has been surprised by the demographics — folks ages 24-35 are just as keen on FaceBook as younger people are.

Another popular application is Google Maps. Used with the Blackberry’s GPS capabilities, these maps offer precise driving directions, useful both for managing home and office.

Contact MBJ staff writer Wally Northway at wally.northway@msbusiness.com.

About Wally Northway

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