When driving down Lakeland Drive in Jackson, one of the most memorable signs is Nick’s. This year, Nick’s is celebrating its 25 years of business. The restaurant’s “fine old club” looks combined with its deliciously fresh food offers a dining experience that has stood strongly on its feet since 1983. With being repeatedly selected as “Jackson’s Best” by local clientele, the restaurant serves as a celebrated example of a warm, neighborhood restaurant, and holds firmly to its good value.
Nick Apostle, owner of Nick’s, has remained true to the original foundations of the restaurant since its opening in 1983. For Nick’s to have endured more than two decades in Jackson’s restaurant industry, these foundations must be worthy. Some have even referred to the restaurant as “refusing to compromise.” According to Alice Apostle, wife to the owner, the dishes will never fail to meet customers’ expectations. She said, “The meals are each prepared by fresh groceries. If you come into Nick’s, enjoy what you’ve had, then later come back to order the same item, the meal will deliver the same elements that made you enjoy it the first time.”
The people of Jackson have always viewed Nick’s as a place for celebrations and the enjoyment good times, and the owners want to keep it that way. The restaurant’s employees even stick around. Rarely has Nick’s seen an employee change jobs quickly. The environment is the same of a close family, and the employees hold on to this, some having worked there for up to 20 years. Nick Apostle’s attention to detail, maintaining a comfortable environment and constant care of his restaurant, seems to be the driving point that keeps bring the same customers back.
Years ago, Nick’s would not take reservations at all. Supposedly, a certain celebrity called one afternoon, asking for reservations. Nick refused, making it clear that no one is more important to anyone else at Nick’s. All customers get the same great treatment and quality product. Today, the restaurant does take reservations, but Nick’s still sticks to its approach of treating every customer as though they are celebrities.
Just like everyone else, Nick’s has been impacted by the poor economy. Particularly with food costs, the restaurant industry is shaken by the economic decline, but even in these hard times, Nick’s still stands strong. Not only does Nick Apostle frequently tweak the dining room and bar for comfort, but he’s also working towards opening a new restaurant in the Madison area. This restaurant is not said to carry the same name, but with the hard work, consistency, and customer service that Nick’s presents to its customers for the past 25 years, the new restaurant is bound to do well. After 25 years, Alice Apostle said, “After all is said and done, Nick’s started out a neighborhood restaurant, and still is.”
Contact MBJ staff writer Leslie Galloway at leslie.galloway @ msbusiness.com .
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