‘Mega truck’ makes a stop

by Wally Northway

Published: May 29,2009

CRYSTAL SPRINGS AND JACKSON — Reinhausen Manufacturing, the U.S. subsidiary of German-headquartered Maschinenfabrik Reinhausen, brought its unusually designed “mega truck” to Crystal Spring’s Kuhlman Electric May 26 and Entergy Mississippi May 27.

These visits are part of a three-month tour dubbed Rolling Reinhausen. The tour includes 50 stops at Reinhausen customer locations throughout the Midwest and eastern U.S.

German native Luigi Colani designed the truck. Regarded as a pioneer in organic design, Colani created this biodesign to save as much as 20 percent in fuel. Not only efficient, the truck’s design reflects Colani’s visionary approach to art. Additionally, it provides a variety of amenities, including deck seating on the roof.

Bernhard Kurth, Reinhausen Manufacturing president, said, “We believe that this maiden tour will raise the bar in how both we and other companies meet and exceed the expectations of our customers. With today’s economy and new technology always in the forefront, it is no longer an option to sit back and wait for customers to come to us. We must go to them, and we must make it a unique experience. This truck and this tour will do just that.”

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