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Comm offers insight on the latest social crave.

The tweet advantage

Lately, you’re feeling like a bit of a birdbrain.

Awhile back, somebody told you to get a MySpace page, so your business got one. Then, you were told you “needed” a Facebook page, and you got one of those. Now, everybody is all a-Twitter and you just don’t get it.

You’ve got lots of room on those social sites, and you can add as much content as you want. So how can you possibly post anything of real importance on a website in 140 typed characters or less?

Furthermore, is anybody truly interested in the mundane details of your day?

Yes, says author Joel Comm, and in his new book “Twitter Power,” he’ll show you how you can advance your business and your career in a few tweet moves.

You already know about the power of the web. If you’ve ever used one of those social sites, you know how fun (and addicting) they can be. Comm says that microblogging – which is what Twitter is – is fun, too, and can also prod your creativity by using content limits.

Becoming a Twitterer is simple, and begins with the sign-up page. Enter your name and your e-mail address, but be careful choosing a username. Make it easy to remember (so people can find you), don’t do anything too clever and try to somehow tie it to your business or website.

So now that you’re registered, you can start tweeting (posting info on Twitter) right away, but you probably shouldn’t. First, finish your Twitter homepage with a photo, a brief bio and links to your website. Once you’re done with that, be sure you understand Twitter etiquette so you don’t turn away potential followers, then give your followers something interesting to read.

Getting followers can be easy: Just follow someone else, or join in a conversation. Comm believes that the beauty of Twitter is that it’s a series of real-time conversations between millions of people, simultaneously. And, if used properly and creatively, some of them could become your new customers.

I’ve been on Twitter for nearly a year (@bookwormsez) but didn’t use it much. It was just… there. So, I thought I’d see what happened when I used some of author Joel Comm’s advice.

Admittedly, I was skeptical. But I updated and upgraded my Twitter page just a little bit, and darned if my followings didn’t go up 30 percent in less than five hours.

While this book is obviously useful and very easy to follow, the one thing I noticed (and that Comm fails to point out) is that all this takes time.

Lots of it. Even more, if you’re not completely tech-savvy.

No doubt about it, tweeting is fun but, if done the way Comm suggests, the preliminaries may turn some time-starved businesspeople away.

Still, this book offers lots of ideas you may not have considered on your own as well as plenty of convincing success stories, so if you’re tired of pecking around online with no results, read it. “Twitter Power” may give your business new wings.

—Terri Schlichenmeyer

The Bookworm Sez, LLC

Twitter Power:

How to Dominate Your Market One Tweet at a Time

by Joel Comm

(Wiley)

$24.95

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