PONTOTOC — Polyester Fibers, an Empire Investment Holdings company has launched its new corporate website at www.poly-fibers.com.
Acquired by Empire in 2008, Polyester Fibers is the largest manufacturer and distributor of value-added, high-loft non-woven materials for the bedding, furniture, filtration, industrial and retail marketplaces.
In December 2008, the company, with the support of the Empire marketing transition team, launched a multiple phase strategic branding campaign. The campaign focused on two key initiatives — unify a decentralized organization that contained several well-known brands and design a fresh look that is aligned with the company’s new culture, which has a heightened focus on quality and innovation. The final phase of the strategic branding plan was the launch of the new corporate website.
The company said the website provides improvements in navigation, clarity and appearance. It also demonstrates the diversity of Polyester Fibers through its various product lines, markets served, geographic footprint and business divisions. The site was designed to be interactive and to reach the diverse industries that Polyester Fibers serves.
“As the nation’s largest manufacturer and distributor of non-woven fibers, we needed an online tool that could convey to the marketplace our diversity and stability.” said Thomas Wood, president of Polyester Fibers. “We also designed a solution that could scale up to support our growth, provide our future and loyal customers a vehicle to access product information and stay current with our ongoing announcements.”