WASHINGTON — The U.S. Small Business Administration (SBA) has begun posting informational videos on YouTube as it joins an increasing trend within the federal government to use the video-sharing web platform to reach a larger audience.
“With millions of visitors, most of them under 35, YouTube offers a prime opportunity to use current technology and the appeal of a popular online platform to further promote the agency’s programs and services,” said SBA administrator Karen G. Mills.
The SBA YouTube channel (www.youtube.com/sba) debuted with a 60-second introduction to SBA, its programs and services and a 10-part “Delivering Success” series co-produced with the U.S. Postal Service.
Future content will include a variety of videos with more in-depth information about SBA programs and services to inform current and potential entrepreneurs. Topics will cover how small businesses can take advantage of the American Recovery and Reinvestment Act loan programs, government contracting opportunities, exporting to increase market share, counseling and training on how to start and grow a small business, and small business success stories.