Z Line chooses Mad Genius

RIDGELAND — Z-Line Designs, a manufacturer of ready-to-assemble home office and entertainment furniture, has selected Mad Genius to work on Z-Line brand strategy and interactive development.

Founded in 1995, Z-Line Designs is based in San Ramon, Calif., with international offices and manufacturing facilities in China and Taiwan. Z-Line Designs offers a broad range of furniture styles to suit a wide array of lifestyles, including high-technology users, Gen X and Gen Y consumers. Z-Line Designs furniture is available through a number of online furniture retailers and major retail outlets, including Target, Wal-Mart, Office Max, Sears and Staples.

“We’re very excited to work with the team at Z-Line Designs. They are well-known for their pioneering furniture designs, and we look forward to helping them take their company to the next level in the interactive realm,” said Chip Sarver, COO of Mad Genius.

Mad Genius will produce a new corporate website for Z-Line Designs that will include an additional racing area dedicated to their NASCAR and Indy racing sponsorships.

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