Toyota Motor Corp. will continue to offer cheap leases on up to eight of its most popular models, including the Camry, Corolla and RAV4. It is scaling back its zero-percent financing offers to just six vehicles instead of eight, but is expanding a popular two-year free maintenance program to all customers.
The free maintenance program was limited to just return customers in March, but Toyota said it is expanding the program because it was popular among customers.
The promotions run through May 3, Toyota said.
Unlike U.S. automakers, Toyota has typically shied away from heavy incentive programs, due to their cost and potential brand damage over the long term. But Toyota rolled out a series of unprecedented promotions last month as it sought to recover from massive safety-related recalls earlier this year.
The incentives’ extension come a day after the Department of Transportation said it will fine Toyota $16.4 million for hiding a product defect and failing to quickly alert regulators to safety problems in some of its vehicles.
Toyota has recalled more than 8 million vehicles around the world and about 6 million in the U.S. because of acceleration problems in several models and braking issues in the Prius hybrid.
The incentives Toyota announced last month helped lift demand after sales fell in February. Last week, the company said U.S. sales in March soared 41 percent, outpacing the broader auto industry and putting it about 1,000 vehicles short of outselling General Motors.
BEFORE YOU GO…
… we’d like to ask for your support. More people are reading the Mississippi Business Journal than ever before, but advertising revenues for all conventional media are falling fast. Unlike many, we do not use a pay wall, because we want to continue providing Mississippi’s most comprehensive business news each and every day. But that takes time, money and hard work. We do it because it is important to us … and equally important to you, if you value the flow of trustworthy news and information which have always kept America strong and free for more than 200 years.
If those who read our content will help fund it, we can continue to bring you the very best in news and information. Please consider joining us as a valued member, or if you prefer, make a one-time contribution.Click for more info