JACKSON — Consumer Credit Counseling Service (CCCS) of Greater Atlanta has changed its name to CredAbility. CCCS, which operates in Jackson, said the new brand provides a distinct, new identity and better reflects the organization’s national presence and leadership in consumer credit counseling and education.
The organization has also adopted a new logo and launched an enhanced website, www.CredAbility.org, which makes it easier for people in financial distress to find and use the agency’s services.
Founded 46 years ago in Atlanta as a community credit counseling agency, CredAbility is one of the nation’s largest and oldest nonprofit credit counseling organizations. In recent years, it has expanded to provide services in all 50 states over the telephone and the Internet, in both English and Spanish. Last year alone, the organization delivered counseling and education to more than 754,000 people and is recognized as one of the nation’s leading service providers in foreclosure prevention, reverse mortgage, bankruptcy pre-filing counseling and debtor education.
“Under the new CredAbility name, our organization will have a distinct identity that better reflects our national presence while staying true to the values and mission that have defined us since 1964,” said Suzanne Boas, president of CredAbility. “At the same time, we’re proud of our roots and community service in metropolitan Atlanta and cities across Florida, Tennessee and Mississippi where we have local offices and employees. Our new brand will enable us to serve these communities better than ever before.”
Later this year, CredAbility will launch a multi-media advertising campaign that will extend nationally to raise awareness of its services for consumers in financial distress. In the four states where CredAbility has in-person counseling offices, advertising will focus on the name change from CCCS to CredAbility.
Boas also believes the new brand will make it easier for potential donors to recognize CredAbility as a national credit counseling and education organization. CredAbility has received financial support from a variety of national and local foundations, businesses and government agencies, including the Ford Foundation, the US Department of Housing and Urban Development and The Goizueta Foundation. Funding from the latter organization has allowed CredAbility to become one of the leading providers of counseling and education in the U.S. to Spanish-speaking people.
In a related announcement, the organization launched the CredAbility Consumer Distress Index, a new quarterly measure of the financial distress of American consumers. The proprietary index tracks shifts in the financial condition of consumers based on data sets including employment, housing, credit, household budget and net worth.