BOGUE CHITTO — Gatlin Corp. owner Jeff Gatlin is planning to increase the size of his subsidiary company, Gatlin Feed Mill, in a $1.2-million project that has the potential to create up to 10 new jobs.
The project will see the addition of a 20,000-square-foot building and new manufacturing equipment at the mill and will be the largest economic development that area has experienced in several years.
The project is scheduled for completion by September.
Gatlin Feed Mill, which the owner purchased from his father, Charles Gatlin, in 1987, produces a variety of wild game and livestock feed varieties, but it’s one particular brand that’s catching on with hunters around the South that is warranting the expansion.
The mill produces a supplemental deer feed called A-RAK-A-TAK, which Gatlin’s team developed over the course of several years by testing it on different deer herds in the South and Midwest. The feed was originally designed as simply an attractant, but the testing showed it increased deer body size and antler mass.
The team has been shopping A-RAK-A-TAK around, offering samples at statewide and local events like last year’s Lincoln County Wildlife Expo. The feed’s popularity has grown, and it may grow a whole lot more in the coming months.
Gatlin recently signed an advertising deal with The Pursuit Channel, a hunting and outdoor network. Soon, ads for A-RAK-A-TAK will be broadcast to about 23 million people.
Gatlin Corp. and Gatlin Feed Mill employ 65 people, with the coming expansion having the ability to increase that number to 75.