JACKSON — The Hinds County Economic Development District (HCEDD) has launched a higher education marketing campaign to attract and retain students for county colleges and universities.
The TV campaign touts the economic development benefits generated by the nine accredited colleges and universities in Hinds County. Those institutions of higher learning have a combined enrollment of 38,000, generating 17,000-plus direct and indirect jobs (including 12,300 faculty and staff) with more than $3.5 billion annually in direct and indirect investment in the metro Jackson area.
“With the combined enrollment of these institutions, Hinds County is the largest ‘college town’ in Mississippi,” said Blake Wallace, executive director of the HCEDD. “We are focusing our efforts on fostering and enhancing higher education in Hinds County because of the incredible return on this investment.
In addition to the television campaign, HCEDD has added specific school-specific pages to its website. The pages can be edited by the individual schools.