Home » NEWS » Education » Study: Consumers leery of Gulf shrimp

Study: Consumers leery of Gulf shrimp

HATTIESBURG — Nearly half of all respondents claim they are leery of buying Gulf of Mexico shrimp, according to very preliminary results in a study conducted by researchers at the University of Southern Mississippi (USM).

According to an Internet-based scientific survey conducted by Drs. John Lambert, David Duhon and Joseph Peyrefitte in the Southern Miss College of Business, respondents expressed concern about the oil and dispersants, which tainted Gulf waters following the sinking of the Deepwater Horizon drilling platform in April. The study was done in two phases: one at the beginning of Mississippi’s brown shrimp season and another done when British Petroleum (BP) plugged the well thus stopping the gushing flow of oil into the Gulf.

“While individuals are concerned about the tainted Gulf waters, there is still purchasing loyalty toward buying Gulf Coast shrimp, but that purchasing loyalty is weakening,” said Lambert, a consumer behavior expert and assistant professor of international business.

Although purchasing loyalty is weakening, emotional loyalty to the Gulf Coast crustacean remains strong. In the first phase of the study just over 56 percent of respondents strongly agreed or agreed with the statement “There is nothing to compare with our gulf coast shrimp; I will not buy imported shrimp.” In the second phase of the survey just over 55 percent of respondents strongly agreed or agreed with that statement.

“Overall, this preliminary review of data indicates that there is consumer confidence in and loyalty to fresh Gulf Coast shrimp, but many of the consumers are indeed concerned about the safety of the seafood,” said Lambert.

The trio of researchers plan a more detailed analysis of the data in the near future and are looking to conduct further surveys pertaining to Gulf seafood relating to the lingering effects of the BP oil spill.

BEFORE YOU GO…

… we’d like to ask for your support. More people are reading the Mississippi Business Journal than ever before, but advertising revenues for all conventional media are falling fast. Unlike many, we do not use a pay wall, because we want to continue providing Mississippi’s most comprehensive business news each and every day. But that takes time, money and hard work. We do it because it is important to us … and equally important to you, if you value the flow of trustworthy news and information which have always kept America strong and free for more than 200 years.

If those who read our content will help fund it, we can continue to bring you the very best in news and information. Please consider joining us as a valued member, or if you prefer, make a one-time contribution.

Click for more info

About Wally Northway

Leave a Reply

Your email address will not be published. Required fields are marked *

*