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The branding of a region (access required)

by Wally Northway

Published: August 29,2010

Southwest Mississippi battles identity crisis in competition for economic development It’s not just companies and products that need solid branding. Sometimes entire regions need a “hook.” One area of the state is hoping to get just that, and it is looking for immediate results. Southwest Mississippi suffers from an identity crisis that hinders economic development in  the region, ...


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