The announcement came Thursday after a campuswide vote in February and months of polling.
The final three choices were a land shark, a bear and the personification of the school cheer “Hotty Toddy.” The bear received 62 percent of the vote in the final poll.
Ole Miss has struggled for years with how to retain its tradition while shedding symbols of the Old South.
In 1997, the school ended the waving of Confederate flags at sporting events. Last year, the band stopped playing a fight song to discourage the fan chant, “The South will rise again.”