Josh Mabus, owner of the Mabus Agency, was featured as a source in a new book by Lin Grensing-Pophal titled “Direct Mail in the Digital Age” (Self-Counsel Press, 2011).
The conversation between Mabus and Grensing-Pophal is relayed over the chapter “Leveraging Traditional Direct Mail and Online Options.”
The area centers on how the Mabus Agency uses print media, online tools and email to create multimedia recruiting campaigns for colleges and universities. The core of the chapter was a standard Mabus theme: strategy. Beyond strategy, Mabus takes the reader through the process of using technology to create highly-personalized, effective multimedia campaigns.