Home » NEWS » Ramey Agency hits a hole-in-one on advertising and marketing assignment

Ramey Agency hits a hole-in-one on advertising and marketing assignment

Here are some tough advertising assignments: Create logos incorporating light aircraft and a football game, fax machines and a ping pong tournament, computer equipment and a swimming competition, or cooking equipment and golf.

The last option is what Jackson’s Ramey Agency was faced with prior to Viking Range Corp.’s 2007 takeover as title sponsor of the Mississippi PGA TOUR.

Ramey passed the test with flying colors, turning the tee holding a Viking golf ball into a gas burner.

Ramey executive creative director Bob Potesky said, “We wanted to find a way to bring (Viking products and golf) together visually so people wouldn’t say, ‘Why is Viking doing this, and what is the relationship between the two?’ We used the visual iconography of the 18,000-Btu burners that people associate with Viking and put that on the golf tee.”

Ramey creative director Mark Moore came up with original graphics, which included everything from tickets to badges and all the publicity materials.

Ramey associate creative director Josh Schooler worked with Artifact Design, an animation company in Atlanta, to create the commercial and moving video of the flaming golf ball.

“It feels like a classic logo, like it must have been around forever. It worked so well on so many different materials. You can get it really small, really big, put it on film or wear it on your lapel,” Potesky said.

“Viking is one of the oldest and most loved Ramey clients. The ability to help Viking grow from a company that makes appliances to a company that is associated with all kinds of lifestyle and quality of life opportunities for their customers is wonderful fun. It has truly become a company that represents a joy of eating and living and getting together that happens to make stuff for your kitchen,” he said.

BEFORE YOU GO…

… we’d like to ask for your support. More people are reading the Mississippi Business Journal than ever before, but advertising revenues for all conventional media are falling fast. Unlike many, we do not use a pay wall, because we want to continue providing Mississippi’s most comprehensive business news each and every day. But that takes time, money and hard work. We do it because it is important to us … and equally important to you, if you value the flow of trustworthy news and information which have always kept America strong and free for more than 200 years.

If those who read our content will help fund it, we can continue to bring you the very best in news and information. Please consider joining us as a valued member, or if you prefer, make a one-time contribution.

Click for more info

About Amy McCullough

Leave a Reply

Your email address will not be published. Required fields are marked *

*