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Cellular South to become C Spire, touts 'personalized wireless'

RIDGELAND — On Monday, Cellular South will get a new name — C Spire Wireless — and the company says it will also become the nation’s first wireless provider to introduce personalized wireless services.

“We have entered a new era in wireless – an era centered on broadband networks, mobile computing devices and now personalized services. Completing calls is only a small part of what we deliver our customers,” said Hu Meena, president and CEO of C Spire. “Since 1988, our main focus has been on providing exceptional service for our customers and their wireless needs. Those needs have changed dramatically and will do so at an even more rapid pace in the future.”

According to the company, C Spire customers will see “unique personalization in apps and content that fit who they are, services that anticipate their needs and rewards they will get just for using their phone in new ways.”

“Our new brand and strategy reflect what today’s consumers really want – truly personal experiences based on their individual desires and needs,” said Kevin Hankins, COO of C Spire. “We are taking the vastness of all the technology, devices, content and apps that are available to wireless users and enabling customers to experience them in much more meaningful and rich ways. At the end of the day, it will be a much more productive, inspiring and rewarding experience to engage with C Spire.”

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  1. methinks “A Spire” has a better ring 2 it. “c” is just average right?

  2. The name Cellular South was just fine. I think its being changed because its got the word SOUTH in it. Im thinking seriously about changing to verizin .

  3. I think the name Cellular South is being changed because it has the word SOUTH in it. Being said that im saying you all at C Spire are racist !!!! If they can play the race card so can I.

  4. Cellular South, it the Largest Privately owned cellular company in the world. They bring innovation and a very high level of customer satisfaction, into a rural state like Mississippi that is far superior than that of any other market in the U.S. I am proud to be a C Spire customer, and look forward to seeing the new, and wonderful things that C Spire will bring.

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