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GodwinGroup lands Merchants Foodservice account

JACKSON and HATTIESBURG — GodwinGroup of Jackson has been chosen to provide branding and marketing services to Hattiesburg-based Merchants Foodservice.

GodwinGroup will be responsible for developing and launching the new brand position with a focus on building and evolving a modern brand personality.

Merchants Foodservice currently operates in Arkansas, Louisiana, Mississippi, Tennessee, Alabama, Georgia, Florida, North Carolina, and South Carolina. It has distribution and warehousing centers Jackson; Clanton, Ala.; Newberry, S.C.; and, Tifton, Ga.

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