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Cellular South changes name to C Spire Wireless

According to the website www.personalizedwireless.com, Cellular South will become C Spire Wireless.

Earlier in the day, we speculated that the name would be Cspire in conjunction with Cellular South scheduling a Monday webcast to make a “a historic announcement about the company’s future.”

Some in the technology industry have suggested that Cellular South is changing its name to Cspire and will roll out the iPhone5 at some point in the near future. Forbes.com, Fortune.com, CNN.com and other business and technology blogs suggest the new iPhone5 will be unveiled as soon as Oct. 4.

The Ridgeland-based telecom has scheduled the Monday webcast with CEO Hu Meena and COO Kevin Hankins.





If Cellular South were to announce a deal to bring the iPhone5 on board that would be big.

Cellular South headquarters in Ridgeland

An IPO filing would also be a seismic corporate shift for the country’s largest privately-owned wireless company.

When Cellular South let’s everyone else in on its “historic announcement” on Monday, iPhone5, IPO and acquisition are what industry insiders are telling the Mississippi Business Journal are the best bets.

The Ridgeland-based telecom says  the scheduled Monday webcast with CEO Hu Meena and COO Kevin Hankins will be, “a historic announcement about the company’s future.”

“The information… will mark a significant change for the U.S. wireless industry,” it further reads.

Cellular South spokesman Dave Miller will not provide any further specifics other than to say the news will be historic and significant.

“I bet it’s an IPO,” one industry insider told us. “The language used makes it sound like either an IPO or an acquisition.” If Cellular South filed for an initial public offering it would subject them to financial scrutiny and government regulation including final approval by the SEC. Cellular South currently ranks No. 7 on the “Mississippi 100” list, the MBJ’s annual list of private Mississippi-based companies. It has more than 900 employees and annual sales are estimated to be more than $500 million.

Billboard on Interstate-55 outside of Jackson showing Cellular South's new advertising campaign

Cellular South is no stranger to the national telecommunications stage. The company has fought against a proposed mega merger between rivals AT&T and T-Mobile and filed suit this week against the deal, calling it an anti-trust violation.

Hu Meena was appointed chairman of the Rural Carriers Association, a regional telecom trade group, earlier this year and has since used the platform to lobby against any merger talks between AT&T and T-Mobile. He told the MBJ recently in an interview that the AT&T/T-Mobile deal could lead the wireless industry back to the monopolistic 1980’s when AT&T controlled the majority of the industry.

Another rumor is that Cellular South is for sale. An acquisition could come from anywhere but one likely buyer could be Verizon Communications, currently the nation’s largest wireless carrier. Verizon bought Alltel Wireless, including all of its Mississippi market, in 2008.

Such a deal would be big news for the company itself but according to another source would not necessarily be earth shattering news for the industry as a whole.

“There’s a chance they are rolling out LTE,” one technology expert told us. “AT&T and Verizon have been slow to do this.” LTE or “long term evolution” is one of many terms used to describe the next generation of wireless technology, which will enable wireless companies to keep up with the rapidly growing demand customers currently have for data rich devices like iPhone and Android.

Which brings us to what may be the most interesting theory: Cellular South has inked a deal with Apple for the upcoming iPhone 5. The telecom rumor mill has given the highly-anticipated smartphone an October delivery date.

UPDATE: There is several “unconfirmed reports” floating through cyberspace that Cellular South is planning to unveil a massive corporate restructuring plan including a re-branding campaign. Ads in local newspapers, online, and on the side of Interstate 55 (see below) all bear the same mysterious logo that brings to mind everything from Intel to Disney.

The event is being dubbed “Personalized Wireless.”

Tech bloggers at PhoneDog.com and IntoMobile.com speculate that they are tied to Monday’s announcement. We will keep you posted. Meanwhile vote in our online poll and we will track the results in upcoming posts.

About Stephen McDill


  1. “There’s a chance they are rolling out LTE,” one technology expert told us.

    Uh, what?


    Next time, a little research before writing this stuff. Or find a new unnamed “technology expert.” Thanks.

    • Thank you for the comment. The release says, “The devices and the network will be ready for launch in the fourth quarter of 2011.” Looks like they will be rolling that out soon then, right?

  2. Udon't need to know

    Cspire?!? Lame, lame, lame.

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  7. C spire?… hmm I think I liked Cellular South better, but I guess we will get used to it :)

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