JACKSON and RIDGELAND — SMG, managers of the Jackson Convention Complex (JCC), has renewed its commercial rights marketing partnership with Brown Bottling Group, extending Brown’s designation as the exclusive beverage provider of the Jackson Convention Complex for an additional two years.
Terms were not disclosed.
Through the new agreement, Ridgeland-based Brown will retain its exclusive pouring rights for all non-alcoholic beverages and non-brewed coffee products at the Complex. Additionally, Brown will partner with SMG on its community outreach program, the Heart of SMG, and continue to receive brand exposure on all of the JCC’s media platforms.
“We’ve been a Pepsi building from day one,” said Kelvin D. Moore, SMG’s general manager for the Complex. “This new agreement reaffirms that designation, but also expands in such a way that will allow us to have a more substantial impact on the community as we look to launch our ‘Heart of SMG’ community outreach program.”