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Capital City hires consultant to work on negative image

JACKSON — For years, Mississippi’s capital city has battled a reputation as a place of blight, corruption and high crime.

Now, Jackson officials say they have enlisted help to upgrade public perception of the state’s biggest city. A local advertising firm, Fahrenheit Creative Group, has been hired in a $45,000 contract, to create better vibes for Jackson.

City Council president Tony Yarber tells the Clarion-Ledger he’s frustrated by the negative perceptions.

Critics argues the perceptions are based in realties: crime is a serious problem in many areas of Jackson, boarded-up homes can be found in even more affluent neighborhoods and politics is widely seen as more theater than a serious exercise in good-government.

Yarber says it’s time to focus on Jackson’s upside, such as its cultural diversity.

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