Nissan Motor Co. is banking on retro to bring in big bucks in emerging countries with its revival of the Datsun, a name people over 40 might remember for the slogan “Datsun, We Are Driven!”
In a Wall Street Journal report, the Japanese car maker and major central Mississippi employer is said to be preparing a new, low-cost version of “this storied brand.”
The WSJ called Nissan’s plans “a bold move into the auto industry’s fastest-growing category—emerging-market countries.”
Nissan, which called itself Datsun before changing its name more than a quarter-century ago, is hoping to set new lows for pricing for a global auto maker. It will offer the cheapest Datsun model for about $3,000 to $5,000, the WSJ reports.
The lowest price is nearly a third the price of its most inexpensive car, the $8,000 Tsuru compact sold in Mexico, the WSJ says.
CEO Carlos Ghosn told the Journal the company was committed to offering six Datsun vehicles, due out beginning in 2014, at a price range lower than all but a handful of smaller car makers in China and India specializing in mini autos.
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