BILOXI, Mississippi — You can be sure the casino industry knows a good bet when it sees one. And perhaps the most valuable tool to help revive a sluggish gaming industry in Mississippi is marketing through social media.
“We look at social media, and there are a lot of different ways to approach it,” Brian Best, corporate president of e-commerce at Boyd Gaming, said this week at the Southern Gaming Summit in Biloxi. “It is a marketing tool, and it is a marketing and branding tool to engage customers, but it’s also a customer service tool. And another thing that’s really growing is in industry is loyalty, especially using social media platforms.”
BEFORE YOU GO…
… we’d like to ask for your support. More people are reading the Mississippi Business Journal than ever before, but advertising revenues for all conventional media are falling fast. Unlike many, we do not use a pay wall, because we want to continue providing Mississippi’s most comprehensive business news each and every day. But that takes time, money and hard work. We do it because it is important to us … and equally important to you, if you value the flow of trustworthy news and information which have always kept America strong and free for more than 200 years.
If those who read our content will help fund it, we can continue to bring you the very best in news and information. Please consider joining us as a valued member, or if you prefer, make a one-time contribution.Click for more info