Asya Besova Cooley, a professional staff member in the Mississippi State University Foundation, is the university’s new annual giving director. In that role, she will direct fundraising efforts that typically focus on gifts made to any MSU area on a continuing basis. Cooley also will be responsible for securing annual gifts for the institution and its academic colleges through direct marketing efforts. Since 2011, she has served as assistant director of annual giving and coordinator of the MSU Foundation’s telefunding program.
A native of Southwestern Russia, Cooley is a communication graduate of Alcorn State University who went on to receive a master’s degree in mass communication from Louisiana State University. Before coming to MSU, she was a research associate at the University of Alabama in Tuscaloosa and co-owner and a social media consultant for the HH Agency in that city. Previously, she worked for two years with the New York Times Regional Media Group.
As annual giving director, Cooley will continue overseeing the Bulldog Calling Center.