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Council rebrands in effort to push more visitors to Oxford Square

OXFORD — The Oxford Downtown Council has recently been rebranded as the Oxford Square Alliance. The Alliance has a new logo, and decals with the logo will be placed at member locations around the historic Oxford Square.

“People from all over the world know about the Oxford Square,” says Mark Huelse, chair of the Oxford Square Alliance and co-owner of Something Southern, “and we want to tie our organization more closely with one of the strongest brands in the South.”

The alliance will continue to have its three main events throughout the year. The annual Holiday Open House will take place on Friday, Nov. 28, followed by the Spring Open House in March 2015 and Summer Fest in August 2015.

The Oxford Square Alliance is involved in several co-marketing initiatives throughout the year, including Welcome Home Weekends for the seven home football games, Welcome Home for the Holidays, which takes place late November through Christmas, and Welcome Home Springtime in the spring of 2015.

“Oxford has the tendency to feel like home, even to people who don’t live here,” says Will Hunt, CEO of William G. Hunt & Associates and Square Alliance member. “Our goal is to keep the Square busy and its visitors happy so that such a timeless place will also have a limitless comfortability.”

As part of Welcome Home Weekends, the Oxford Square Alliance and Visit Oxford are sponsoring Live Music on the Courthouse Lawn on four Fridays before Ole Miss home football games. The three remaining are Bill Able on Friday, Sept. 26, And The Echo on Friday, Oct. 3 and Jazz Tones featuring Effie Burt on Friday, Nov. 7.

The Alliance will also be making Square Dollars (formerly Downtown Dollars) available for purchase. Square Dollars can be used at the restaurants and retail locations of the Alliance’s members.

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