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Heartland Media, MSouth Equity buying Tupelo TV station

TUPELO — Heartland Media, LLC and MSouth Equity Partners have agreed to acquire the assets of television station WTVA, the NBC and ABC affiliate in Tupelo, from WTVA Inc.

Terms were not disclosed.

The acquisition will expand Heartland’s holdings to five stations. Other stations are located in Utica, New York, and Eugene, Medford, and Klamath Falls, Oregon. All are ABC network affiliates.

“We are excited about the opportunity to continue the excellent television service that have been provided for the past 57 years by the Spain family,” said Bob Prather, President and CEO of Heartland.

“We believe Heartland sees the value in our broadcasting strategy and our excellent group of employees,” said Jane Spain, President and CEO of WTVA Inc. “Heartland is particularly well suited to build on the service that WTVA has provided viewers in Northeast Mississippi and Northwest Alabama for over five decades.”

The transaction is subject to FCC approval, which is expected in early 2015. Until then, WTVA Inc. will continue to operate the station.


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