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C Spire wins national award, cash prize for marketing analytics

c-spire-logo_large_verge_medium_landscapeRIDGELAND — C Spire has won a national award and a $50,000 cash prize for marketing analytics leadership from the Association of National Advertisers (ANA).

The Ridgeland-based diversified telecommunications and technology services company was selected for the award by a seven-member panel of judges over two California-based finalists — business communications service provider Citrix and Intel, a global semiconductor manufacturer.

C Spire was named the overall winner by an independent panel of current and former chief marketing officers, top academics and industry leaders and by brand marketers at the ANA’s annual conference. Judges and marketers cited the company’s innovation, scientific rigor and the impact of marketing analytics on its overall operations as compelling reasons for its selection.

“We’re thrilled and honored that our program was selected as a prime example of a new scientific approach that relies on data not only to drive the bottom line, but also to address fundamental business challenges and opportunities,” said David Hayes, vice president of marketing for C Spire.

Hayes said the cash prize will be donated to two of the company’s charities of choice — the American Heart Association and Operation Shoestring.

The award was first established in 2013 by ANA, the Advertising Research Foundation and Marketing Science Institute as part of a $100,000 competition to spotlight companies that are leading the way in using analytics to improve marketing results and accelerate growth. Leading analytics technology company MarketShare is the award presenter and Advertising Age and Warc are media partners.

“Using next-generation analytics has never been more important for companies to drive better business performance,” said Wes Nichols, CEO of MarketShare, presenter of the award. “C Spire displayed a highly impressive level of analytical rigor and innovation, which it used to drive outstanding results for the enterprise.”

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