Two successful Golden Triangle-based entrepreneurs have teamed up, combining their strengths to establish a new, full-service advertising company.
Robbie Coblentz, executive producer and chief executive officer of Starkville-based full-service production company Broadcast Media Group Inc., and Kathy Kenne, former co-founder and partner of the advertising, public relations, social media and special events firm Quest Group of West Point, have formed Tellōs Creative.
Tellōs, headquartered on North Jackson Street in Starkville with a Jackson office on Briarwood Drive, houses eight full-time employees and two part-time workers. The new advertising agency offers a veritable one-stop shop of services — combining graphics and web capabilities, video production and in-house photography studio with a public relations department and an events team.
Derived from the Greek word meaning “to reach one’s stated purpose,” Coblentz said Tellōs represents the creative economy at its best, a fusion of award-winning skills and talents that he and Kenne believe will find ready clients.
“After years of collaborating on video production projects, we decided to pool our resources and form a new company,” said Coblentz, who along with Kenne will serve as managing partner. “Our two staffs have very complementary skill sets, which will enable us to better serve all our clients by offering them expanded capabilities.”
“Our mission is to bring the latest technology together with the most creative ideas in order to give our clients exceptional marketing opportunities at a good value,” Kenne said. “Our industry is trending toward content marketing — educating and entertaining, not just advertising — and is increasingly more permission-based.
“What better way to address these changes than by combining the talents of great designers, writers, social media experts and videographers?”
Both Coblentz and Kenne, who combined have more than 40 years of industry experience, have already tasted success as entrepreneurs. Broadcast Media Group, founded by Coblentz in Starkville in 1996, has earned a reputation for executing unique projects. A good example is the firm’s work in 2011 to promote World’s Finest Chocolate’s bid to break the world’s record for largest candy bar ever made.
Last year alone, it won two Telly Awards, bringing the company’s international production awards total to 17.
This year, Broadcast Media and Coblentz earned a Southeast regional Emmy nomination for work on “One Night in March,” a documentary on the 1963 Mississippi State University basketball team’s historic NCAA tournament game with Loyola University.
Kenne formed Quest Group in West Point back in 1994 along with Cindy Hodo. That firm has also racked numerous awards. In 2010, Quest Group won a Telly Award for the commercial “Pick Peppers,” a promotional piece for Sweet Peppers Deli on which Quest collaborated with Broadcast Media.
That collaboration is expected to continue. While Kenne has departed Quest Group, Hodo will continue the agency in Birmingham, Alabama. Tellōs Creative and Quest Group will maintain a strategic working alliance.
Kenne, along with Kirsten Shaw and Art Shirley, brings their specialties of graphic design, web development, public relations and event management to the table. (Shaw is running the firm’s Jackson office.) Coblentz and his staff, led by creative director Margaret Buell, will provide video production and photography from the firm’s 10,000-square-foot facility in Starkville.
They will not start from scratch. Among Tellōs’ major clients are Airbus Helicopters Inc., Mississippi State University and Yokohama Tire Corporation.
For more on Tellōs, visit www.telloscreative.com.