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STS names Museum of Natural Science as year's best attraction

Malcolm White

Malcolm White

JACKSON — The Mississippi Museum of Natural Science has received a Southeast Tourism Society Shining Example Award as the Escape to the Southeast Travel Attraction of the Year.

The museum was recognized for its cooperative work with the Jackson Convention and Visitors Bureau and other attractions that boosted attendance, helped market the entire city and earned statewide publicity for promotions and special exhibits.

The Southeast Tourism Society (STS) Shining Example Awards recognize outstanding contributions in tourism in 12 Southeastern states: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.

In addition to the Museum of Natural Science, two other Mississippi tourism partners took home awards from STS. Jennie Bradford Curlee of the Tupelo Convention and Visitors Bureau (TCVB) received the Rising Star Award given to a tourism professional with fewer than five years in the industry. Bradford serves as the director of public relations and international sales and was nominated by TCVB Executive Director Neal McCoy, who said that Curlee developed both the public relations and international sales programs from the ground up.

“I am thrilled for Jennie Bradford to receive this award,” Neal McCoy, director of the Tupelo Convention and Visitors Bureau, told the Northeast Mississippi Daily Journal. “She has shown tremendous initiative in this job and is so deserving of this prestigious award.”

The Shining Example Award for the STS Top 20 Event or Festival of the Year went to the Trail of Honor, an annual three-day event in Jackson that traces the history of Americans in conflict, starting with the French and Indian War. The Trail of Honor began in 2003 as a tribute to American veterans. It has grown into an event staffed by more than 300 living historians and volunteers and now attracts more than 30,000 visitors. This is the sixth consecutive year that the Trail of Honor has received this award.

“We are incredibly proud that our Mississippi tourism partners have been recognized for their excellence,” said Malcolm White, director of Visit Mississippi. “We’re grateful to them for creating unforgettable experiences for visitors to the Southeast.”

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