Butler Snow Advisory Services, LLC (BSAS) has added Suzanne L. Cockroft as director in the firm’s Ridgeland office. She brings more than 14 years of experience in communications, business development, marketing and brand management. She most recently served Butler Snow LLP, the parent company of BSAS, in roles as diverse as digital creative and website development, project management, public relations and internal communications, business development and proposal and pricing strategies.
Throughout her career, Cockroft has developed and executed comprehensive marketing plans, including strategies related to digital, social and traditional media outlets. She has advised businesses in various stages from start-ups and early-stage companies on product and service launches to mature firms on market entry and penetration strategies.
Cockroft is a cum laude graduate of the University of Mississippi where she earned a bachelor’s degree in journalism with an emphasis in public relations. In 2012, she completed studies for a MBA and was graduated, magna cum laude, from Mississippi State University.
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