Home » OPINION » Columns » JEFFREY GITOMER — Your missing power: master mind

JEFFREY GITOMER — Your missing power: master mind

Jeffrey Gitomer

Jeffrey Gitomer

Perhaps the most powerful principle Napoleon Hill wrote about, and certainly the most enduring, is the 9th step toward riches: Power of the Master Mind. The idea of a Master Mind group was created, put forth, and expounded upon by Napoleon Hill in his two classic books, Think and Grow Rich, written in 1937, and “How to Sell Your Way Through Life, written in 1938.

If you want to have a better, easier, more fun, more productive, less frustrating (sound good so far?), more bountiful, and more profitable life: Create a Master Mind. A Master Mind group can help you and your business succeed far better and far faster than you can on your own.

Hill defines Master Mind as, “Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.”

In other words – people working together in harmony to get to “best answer,” “best response,” “best ideas,” or “best strategy” to any situation or issue.

You have problems, issues, and concerns. Do you think you’re the ONLY person facing your issues and concerns? Come on, really now? My bet is that every one of your colleagues and connections have exactly the same issues. So, eh, why are yours reccurring?

Why didn’t that deal go through? Why aren’t your calls getting returned? Why are you having a challenge to set a meeting? Why are you having major blockage to get to the decision-maker? Huh? Why?

Because you have not yet created your own Master Mind. A group of peers facing the very same issues in their life.

Hill stresses and uses the word POWER in conjunction with MASTER MIND. Hill says, “POWER may be defined as ‘organized and intelligently directed KNOWLEDGE.’ Power refers to ORGANIZED effort, sufficient to enable an individual to transmute DESIRE into its monetary equivalent.

ORGANIZED effort is produced through the coordination of effort of two or more people, who work toward a DEFINITE end, in a spirit of harmony.” He goes on in all capital letters to say, “POWER IS REQUIRED FOR THE ACCUMULATION OF MONEY! POWER IS NECESSARY FOR THE RETENTION OF MONEY AFTER IT HAS BEEN ACCUMULATED!”

Hill says, “POWER comes from accumulated and organized knowledge.” That’s what the Master Mind helps build. He also says, “If POWER is accumulated and organized knowledge, let’s examine the sources:

INFINITE INTELLIGENCE. This source of knowledge may be contacted through the procedure described in chapter 6, with the aid of Creative Imagination.

ACCUMULATED EXPERIENCE. The accumulated experience of man or woman, (or that portion of it which has been organized and recorded), may be found in any well-equipped public library. An important part of this accumulated experience is taught in public schools and colleges, where it has been classified and organized.

EXPERIMENT AND RESEARCH. In the field of science, and in practically every other walk of life, people are gathering, classifying, and organizing new facts daily. This is the source to which one must turn when knowledge is not available through “accumulated experience.” Here, too, the Creative Imagination must often be used.

Knowledge may be acquired from any of the foregoing sources. It may be converted into POWER by organizing it into definite PLANS and by expressing those plans in terms of ACTION.”

WHO SHOULD YOU ASK TO JOIN YOUR MASTER MIND?

Smart, positive, successful people that you know and trust. People with BOTH wisdom and knowledge. Wisdom is knowledge and experience applied. Someone you respect. Someone willing to be open and contribute.

A Master Mind has to be content-rich, to the point, value-based dialog – and it’s each participant’s responsibility to bring their gold to each meeting, and share it freely.

FREE GITBIT: If you want more information on this AMAZING and under-used business and sales building process, go to www.gitomer.com <http://www.gitomer.com>  and enter MASTERMIND in the gitbit box, or check out my Master Mind here at http://thegitomerfiles.com/mastermind

» Jeffrey Gitomer is the author of “The Sales Bible”, “Customer Satisfaction is Worthless” “Customer Loyalty is Priceless”, “The Little Red Book of Selling”, “The Little Red Book of Sales Answers”, “The Little Black Book of Connections”, “The Little Gold Book of YES! Attitude”, “The Little Green Book of Getting Your Way”, “The Little Platinum Book of Cha-Ching”, “The Little Teal Book of Trust”, “The Little Book of Leadership”, and “Social BOOM!” His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at salesman@gitomer.com.

About Jeffrey Gitomer

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