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GodwinGroup makes moves

Andy Tuccio

Andy Tuccio

Melissa Weinberger

Melissa Weinberger

Shailee Bhatt

Shailee Bhatt

GodwinGroup Chairman and CEO Philip Shirley recently announced a series of key promotions and expansion of the agency’s digital marketing and media services.

Shailee Bhatt becomes vice president, director of digital marketing and social strategy. Bhatt joined Godwin in 2010 as a digital strategist, as well as leading all social media marketing. She serves as the lead social media strategist for Virginia College, a national, multi-campus brand, and develops digital marketing strategies for Mississippi Division of Tourism, MedjetAssist, and several other Godwin accounts. She brings international experience in the Asia-Pacific region in the online media and entertainment industry, where she handled large enterprise clients. She is a Google Certified Adwords professional and proficient with all aspects of paid search marketing. Bhatt is an MBA graduate with a bachelor’s degree in computer science.

Andy Tuccio is digital brand supervisor. He joined Godwin in 2003, eventually becoming senior brand manager as he specialized in digital marketing projects, including development of websites and content, search engine marketing and search engine optimization. He has managed a wide variety of regional and national accounts, including Humana, Louisville Slugger, MedjetAssist, and PlainsCapital Bank. His work includes a leadership role in the web conversion of Hancock Bank and Whitney Bank after their merger, project leader on the Mississippi Development Authority website upgrade, and new product launches for Louisville Slugger and that company’s 125-year anniversary campaign. He is a graduate of the University of Southern Mississippi.

Melissa Weinberger has been named media strategist, overseeing all media planning and buying for both digital and conventional media. She began her career at GodwinGroup in the Gulf Coast office in brand management on the Hancock Bank team. In 2013, she transferred to the Jackson headquarters as integrated media strategist, working on accounts such as Trustmark, Mississippi Department of Transportation, Baptist Health Systems, and Humana. She served as a Communications Co-Chair on the board of directors for Coast Young Professionals and is on the Jackson Ad Fed board. Melissa earned a degree in mass communication and journalism from the University of Southern Mississippi.

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