Samantha McCain, APR, recently joined The Children’s Center for Communication and Development at The University of Southern Mississippi as communications coordinator.
McCain, a resident of Hattiesburg, has experience in strategic planning and tactical implementation with a variety of industries. Prior to joining The Children’s Center, she was employed with The Focus Group as the public relations and content manager, where she managed strategic communication plans and content messaging for a variety of clients.
McCain’s background also includes managing advertising buys, layout and design for collateral materials, digital strategies, video production, and brand management for Hattiesburg Clinic’s 300-plus providers and 60-plus departments. Additional career highlights include working with an international nonprofit and the federal government.
Her primary responsibilities will include amplifying the story of the Center through strategic communication methods, event coordination and promotion, donor relations, grant writing and overseeing the development of communication materials.
McCain is also active in Public Relations Association of Mississippi State Board of Directors; Pine Belt Young Professionals Planning Committee; See Spot Run: A Dog Park for Hattiesburg’s Neighborhoods; The University of Southern Mississippi Alumni Publications Board; Historic Hattiesburg’s Downtown Association; Leadership Pine Belt Steering Committee; and the Mississippi Run to Remember 5K – a run created to remember and honor law enforcement officers across the state.
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