Home » MBJ FEATURE » Media startup decides to move base to Arizona

Media startup decides to move base to Arizona

Bob Schnitzer

Bob Schnitzer

By JACK WEATHERLY 

Elation Media is moving from Jackson to Sedona, Ariz., according to founder Bob Schnitzer, who announced the enterprise in April 2015.

Elation is parent of the holistic Internet TV startup OTV. Schnitzer said in an email that “it became clear that funding for our venture was going to come from out of state (and) my trips to Los Angeles and New York became more frequent, often twice a month.”

“Also, Sedona is arguably the holistic body-mind capital of the US, so our venture was a natural fit for the business community here.”

Located near Flagstaff, Ariz., and nestled in sandstone formations at about 4,500 feet above sea level, the town of about 10,000 is known as an alternative lifestyle community.

Schnitzer had leased a 6,000-square-foot studio formerly used by city government telecasts in One Jackson Place and planned to 10 create jobs initially to produce content.

He had planned an initial round of investment through crowd funding with the goal of raising $3 million.

That did not work out, even though Schnitzer persuaded Gerald “Jerry” Levin, former chairman and chief executive of Time Warner and founder of HBO, to take the top board position.

“We both share a passion for the holistic lifestyle and the body-mind genre of media,” Schnitzer said at the time.

The men had a good experience in Jackson.

Schnitzer made a thriller film called “The Premonition” in the capital in the mid-70s.

“When I was making ‘The Premonition,’ he was in Jackson when he was creating HBO [and sold it to] the first cable system to carry it” Schnitzer said in an earlier interview. “So Jerry was all for Jackson.”

In mid-June it closed out its $150,000 seed funding round with an equity buy-in by a Kansas businessman

At that time, Elation announced that it had hired a New York entertainment investor banker as a consultant during its $3 million Series A funding round on EquityNet.com.

Still, Schnitzer said he is not cutting ties with Jackson. During his two years living in Jackson he “discovered a trilogy of novels by a first-time Mississippi novelist and am currently arranging funding and distribution for a 4-part mini-series based on the work” and made in Mississippi.

He said, “we are expanding our board with new directors and plan to keep Jackson residents Joyce Caracci and Charlotte Reeves as members.” Reeves is a former Jackson mayoral candidate and co-owner with her husband of A1 Pallets. Caracci and her husband founded Sta-Home.

About Jack Weatherly

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